December,2010–> TrackResults aquires Resort Promotions Inc. Assets
TrackResults Software this month concluded transfer of all assets from Resort Promotions Inc. This included all software code, hardware, licenses, contracts, client lists, prospects, proprietary rights and development rights, including the domain http://www.promoteresorts.com
Both companies are based in Utah, and the principles have a relationship going back over 6 years, around the time both companies were building,and going commercial. (Back then, in the “old days”… TrackResults and PromoteResorts.com staff even shared ideas. )
Says Drew Reynolds: “Resort Promotions Inc is a good acquisition for us, since historically they focused thier marketing efforts towards tour generators, and TrackResults focused our marketing efforts towards the Sales centers executives.”
Over the next two weeks, RPI clients using the Promoteresorts.com domain will be redirected to their new servers on the Trackresults.net domain. TrackResults uses the newest Elastic Cloud and IP addressing features of Amazons Web services, providing a wider variety of scalable resources available, and clients should see an immediate performance improvement.
We can literally hydrate and deploy additional servers on demand,( instances) for any client in less than 5 Min’s flat if needed, and configure reserved instances for use, automatic doubling or tripling thier resources during heavy usage (peaktime) periods, and throttling back resources for the wee hours of the morning.
This is an invisible migration of servers, and has not interupted businesss operations at all.
This acquisition helps the vacation ownership industry as a whole by offering prospects a concentrated source for business intelligence and sales reporting. Having this broader client base, resources ( sales, advertising, licenses, etc) that once were duplicated between the companies are now combined for efficiency, reducing costs for customizations and technology development. In the long term,as we continue to deploy to lateral market clients, we can leverage both existing codes, taking the best of both worlds feature-wise.
TrackResults is currently maintaining a few of the previous RPI clients as limited version users on the older static reports ( “Marketers Version” ), while the majority of the other clients are upgrading to the “Full” TrackResults v5.0 dynamic reporting and decision support software currently licensed to the rest of our clients. We want to help them have better sales reporting and tracking.
