Data, Analytics, and Insights: How are they connected?

Data and analytics build off of each other to deliver deep understanding, or insights, into your user base. Insights provide essential wisdom about your users and reveal actions you can take to better your business. However, these insights cannot be obtained without analytics, and analytics is useless without data.

Think of the three as a step by step:

  1. Collect data
  2. Apply analytics
  3. Interpret insights

Building off of the rock-solid foundation of your own data, you can use analytics and resulting insights to grow and develop your business.

The Inn Resorts have selected and are implementing TrackResults for its powerful sales activity tracking and analytical reporting. The Inn Resorts run one sales center and three check-in hotel properties all located in the beautiful “Golden Zone” in Mazatlán, Mexico. We are thrilled to have them on the team as they take on the expansion of the company’s vacation club led by recently appointed VP of Sales and Marketing, Juan Zamora.

TrackResults Co-Founder Todd Rodgers (seen below in the pink bow-tie) known for his love of Poker and Philanthropy, has been competing in the 2018 World Series of Poker this past week in Las Vegas, Nevada. With a current chip total of $183,000 he has been placed at a featured table for the IMG_2350rest of this evening. ESPN2 is covering the event and will be broadcasting until midnight ET tonight. Tune in and see Todd go up against the best in the world all while decked out in his signature TrackResults Poker Attire. I’m not a betting man but I’ll wager we don’t see anyone from Domo or Tableau at his table.