When: Wednesday, March 29th at 8:45 AM

Where: Strand 13 Conference Room, Hyatt Regency, New Orleans, LA

The panel is focused on deriving value from data already captured – presenting two business intelligence/analytical options: the classic question of Build vs. Buy.

Ryan Williams, is representing TrackResults Analytics and the Buy Strategy on this panel – and how to “get the gold” out of your data.

He will help describe the difference between “Reports” and “Analytics” + which “User” should be driving analytics in order to obtain ROI.

His presentation will use out of the box analytics to identify an opportunity worth over $400,000 per year in less than 13 minutes – using live, actual data of an already high performing client. (Global Travel Network)

He will also be sharing testimonials and results from various other clients’ applying TrackResults analytics to their sales and marketing processes.