In some recent articles for Developments Magazine and The Resort Trades, the TrackResults team has been examining how to use your own business acumen in conjunction with TrackResults Data Analytics software to come to conclusions about your business that will raise the ROI in your business.

In this book, Christian Madsbjerg and Mikkel Rasmussen examine the human side of data analytics and why we might take into account the human sciences when deciding how to manage business decisions.


The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Fully Aware Intentions, Implemented in Unexpected Ways Over the past fifteen years, the six-burner gas stove and granite countertops have become essential symbols in millions of American homes. They signify gourmet family dinners and tell a story of a home in balance. The reality is that such showpieces are rarely used, at least not nearly as much as the microwave hidden away in the closet or the takeout menus taped to the fridge.

This book delves into the questions we raise every day as a data analytics company. How do you mix the uncertainty of human behavior with the hard numbers in your data to come out with actionable results?