Data, Analytics, and Insights: How are they connected?
Data and analytics build off of each other to deliver deep understanding, or insights, into your user base. Insights provide essential wisdom about your users and reveal actions you can take to better your business. However, these insights cannot be obtained without analytics, and analytics is useless without data.
Think of the three as a step by step:
- Collect data
- Apply analytics
- Interpret insights
Building off of the rock-solid foundation of your own data, you can use analytics and resulting insights to grow and develop your business.