SalesForce.com is a CUSTOMER RELATIONSHIP MANAGEMENT TOOL (CRM). CRM’s are for keeping track of your customer’s information, name, phone number etc. They help maintain information related to clients, leads, and primarily customer service processes.
TrackResults is primarily a performance optimization and business process improvement tool. We actually track results as they occur, and generate dynamic reports on real time , for you to identify intelligently the successes and flaws in your sales and marketing process. Many clients of TrackResults have experience on both systems and have used them in tandem.
Salesforce focuses on maintaining relationships with customers. Track Results focus is helping you use the ASSETS you already have in place, within constraints, to aquire customers with a wider margin of profitability, without changing your product line. It is salesforce and marketingforce optimization intelligence.