” We are a small resort. I have used TrackResults for about 3 years now. Analyzing tourflows by “day of week” comparitives and monthly comparative trending reports exposed me to operational flaws that we corrected, resulting in an immediate increase in a higher closing% of 4%.
That single decision to reassign tour allotments to different schedules. It might have taken a forensic accountant weeks to determine that TrackResults identified in 5 minutes.
That one decision alone increased revenues by an extra $40,000 per million in volume, without any increase on marketing cost per tour. TrackResults allows me to use resources I already have… just put them to better use. I save hundreds of hours annually on ” tedious administrative tasks” and I have yet to place a monetary value on that benefit.
Tim Swift – CEO