TrackResults has developed a proprietary recruiting tool in conjunction with our client, Parliament Marketing. This new feature allows recruiting ads to be placed on any website with custom URL’s that drive applicants to a form where they can apply, upload a resume and cover letter, and view open positions. All of their application data is deposited into TrackResults via a custom connector with Gravity Forms that incorporates Google Analytics data for a full view of their application process.

This data is then aggregated and used to determine which ads and recruiting websites produce the best candidates and allow Parliament Marketing to hire the best OPC’s at the lowest cost. Parliament’s recruiters are now utilizing TrackResults to analyze and optimize their performance in the same way that sales teams use it to analyze their tour performance.

Sound interesting? Contact Sean Nickerson ( to find out more.