TrackResults’s very own Sean Nickerson will be speaking on a panel this year at ARDA World about timeshares and millenials. With a growth in inherited timeshares, marketing initiatives need more and more to be aligned with the rising generation.


This Is Not Your Father’s Timeshare

On April 15, 2015, Sean Nickerson, TrackResults’s CMO, will have the opportunity of speaking on a panel for timeshare professionals from around the world at the premier annual ARDA World. This 4-day event will host more than 3,000 timeshare professionals from over 35 countries. The Orlando World Center Marriott in Orlando, Florida was chosen as this year’s venue for all the forums, receptions, and important networking events that are a part of ARDA World every year.

“We never miss this event,” Sean said. “It’s the biggest gathering in the industry, and ensuring that we continue to play an important role in it is a high priority for us.”

This year more than 40 educational sessions, covering the whole spectrum of the timeshare industry trends, best practices, and top products will be presented. One important and noteworthy trend in the industry that will be talked about by Sean’s panel is the new generation of timeshare owners who are inheriting timeshares without knowing what to do with them. This diverse group of “millennials” is a ripe target for the promotion and education needed to get them started in timesharing. However, marketing to the millennial generation demands a new set of rules and an approach different from traditional methods.

TrackResults Software knows that thriving, successful companies do not market to millennials, they market with millennials. Sean Nickerson will be presenting alongside Michael G. Burns of Vacatia, Ian Murray, RRP of Gold Key PHR Hotels and Resorts, and Drew Hayes of Holiday Inn Club Vacations. The panel will be moderated by Renee Wagner, RRP of Grand Pacific Resorts. This educational panel will address the why’s and how’s of marketing to millennials in the timeshare and vacation-ownership industry. The discussion begins at 9:00 a.m. on Wednesday, April 15th in room Crystal P/Q.

This speaking engagement is just one more way that TrackResults is consistently contributing to improving the vacation-ownership and timeshare business. As a leader in this expanding industry, TrackResults cares about providing continual insight and solutions that drive profitable results and increase growth among timeshare companies.

Learn more about ARDA World 2015