Archive for month: April, 2015

There is a certain award that businesses in the timeshare and vacation-ownership world crave –an award that numerous companies aim to achieve. But when it comes to whittling all the many contestants down to just one, the process becomes very selective. This is why it’s such a lofty achievement for the organization that receives ARDA’s prestigious ACE Innovator Small Company Award.

ARDA’s ACE Innovator Small Company Award

Our very own Co Founder, Sean Nickerson, and Co Founder, Drew Reynolds, accepted the ACE Innovator Small Company Award on the night of April 15^th at the ARDA Awards in Orlando, Florida. Given the vast number of companies aiming to achieve the recognition (many of which represent organizations much larger than TrackResults) the honor and esteem of coming out on top as the sole winner of this award has had a significant impact on TrackResults.

This year marked the first time the ACE Innovator Small Company Award was given, and TrackResults has set a future precedent as the first organization to receive it. “The fact that the award from ARDA echoes what we have been saying to our clients for years now –that our innovative solution sets us apart from all others—is truly invaluable to us,” Drew said.

“This award just reaffirms how we’ve been working to improve our industry,” Sean said. “It’s true; our product is new and original, giving our clients the ability to access data quickly, frequently, and with great ease, and that is something unprecedented in this industry and in the world of business intelligence as a whole.”

At the heart of it all is the knowledge and validation from ARDA that TrackResults is serving the time-share and vacation industry with a truly innovative product. The ARDA Circle of Excellence categories were judged by a panel of outside business leaders who chose TrackResults’s business-analytics software because of its groundbreaking and game-changing capabilities that truly enable continuous improvement.

Our Promise to Our Clients

TrackResults will continue to strive to be on the leading edge offering our partners the most current technology.  We work to keep our solution as innovative this year and years to come as it has been years before.  Our dynamic approach to offering our partners the latest and greatest capabilities in business analytics drives us to exceed expectations time and again, and it is the reason that continued participation within the industries we serve is so important to us. In other words, receiving an award like this only fires us up even more to keep providing continued innovation to our valued clients year after year.

Watch the Video!

TrackResults’s very own Sean Nickerson will be speaking on a panel this year at ARDA World about timeshares and millenials. With a growth in inherited timeshares, marketing initiatives need more and more to be aligned with the rising generation.

 

This Is Not Your Father’s Timeshare

On April 15, 2015, Sean Nickerson, TrackResults’s CMO, will have the opportunity of speaking on a panel for timeshare professionals from around the world at the premier annual ARDA World. This 4-day event will host more than 3,000 timeshare professionals from over 35 countries. The Orlando World Center Marriott in Orlando, Florida was chosen as this year’s venue for all the forums, receptions, and important networking events that are a part of ARDA World every year.

“We never miss this event,” Sean said. “It’s the biggest gathering in the industry, and ensuring that we continue to play an important role in it is a high priority for us.”

This year more than 40 educational sessions, covering the whole spectrum of the timeshare industry trends, best practices, and top products will be presented. One important and noteworthy trend in the industry that will be talked about by Sean’s panel is the new generation of timeshare owners who are inheriting timeshares without knowing what to do with them. This diverse group of “millennials” is a ripe target for the promotion and education needed to get them started in timesharing. However, marketing to the millennial generation demands a new set of rules and an approach different from traditional methods.

TrackResults Software knows that thriving, successful companies do not market to millennials, they market with millennials. Sean Nickerson will be presenting alongside Michael G. Burns of Vacatia, Ian Murray, RRP of Gold Key PHR Hotels and Resorts, and Drew Hayes of Holiday Inn Club Vacations. The panel will be moderated by Renee Wagner, RRP of Grand Pacific Resorts. This educational panel will address the why’s and how’s of marketing to millennials in the timeshare and vacation-ownership industry. The discussion begins at 9:00 a.m. on Wednesday, April 15^th in room Crystal P/Q.

This speaking engagement is just one more way that TrackResults is consistently contributing to improving the vacation-ownership and timeshare business. As a leader in this expanding industry, TrackResults cares about providing continual insight and solutions that drive profitable results and increase growth among timeshare companies.

Learn more about ARDA World 2015