CV Resorts went live on TrackResults in Puerto Vallarta this past week. Latin American Director of Business Development Jesus Betanzos performed the training personally. CV is using TrackResults to capture and run analytics on their in-house marketing, tours, sales, as well as using the custom dashboards for executive reporting. Hotel guest information is being imported from Innsist Hotel PMS to enable the resort to identify true penetration and other performance metrics on in-house guest marketing programs.

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