TrackResults Launches In-House Marketing Module

NEWS RELEASE

February 26, 2017

Salt Lake City, Utah

 

FOR IMMEDIATE RELEASE

 

TrackResults Launches new In-house Marketing Module

 

TrackResults, the timeshare Industry’s leading Business Intelligence software provider announced the launch of their In-house Marketing Module. This new functionality allows Sales and Marketing managers to capture and analyze the effectiveness of in-house marketing efforts in real time, while prospects are in-house. This new tool allows resorts to gauge the effectiveness of their marketing efforts to their most valuable prospects; the guests staying at the resort.

 

Implementation of this module disrupts the standard industry practices, allowing resorts to adapt their strategies and tactics based on current information as opposed to when monthly reports are released creating a more fluid sales environment that allows for adaptations while guests are still in house. The In-house Marketing Module has been installed and training is complete in seven locations throughout the US and Latin America.

 

Guest information can be imported from resort’s Property Management Systems (PMS) into TrackResults. Stages of the marketing funnel can then be updated as the guest travels down the sales path. This allows users to implement TrackResults on-the-fly reporting capabilities to calculate the key ratios of Leads to Appointments to Qualified Tours and create KPI’s that measure how effective their face-to-face efforts are with their on-site guests. The ability to sort these KPI’s by marketing source allows for marketing funds to be allocated where they are most effective.

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TrackResults exceeds first quarter growth projections by mid-February

NEWS RELEASE

February 17, 2017

FOR IMMEDIATE RELEASE

TrackResults exceeds first quarter growth projections by mid-February

Salt Lake City, Utah

TrackResults announced today that new client acquisition goals for the first quarter of 2017 have been surpassed by 33% as of February 15th. New clients have been added in both the Timeshare and Travel Club verticals and is expected to contribute 14.5% growth to bottom line profits for the remaining three quarters of 2017.

Approximately 1,200 new sales agents’ performance will be monitored using the TrackResults platform and an immediate 19,000 additional tours will be manifested for these clients by the end of Q1, 2017. Most of the new sales activity for these clients will take place in Chicago, Hawaii, Cancun, and Orlando. Half of the new users have received remote training already and the other half will be trained on-site by TrackResults staff in the coming weeks.

TrackResults Vice President of Business Development, Ryan Williams has set aggressive sales goals for his team for the remainder of 2017; “Our expectation is nothing less than record growth for each quarter of this year. Our sales teams in both the United States and Latin America have been tasked with beating both personal and company performance benchmarks and our development team will be rolling out new products and features throughout the year. We will continue to push this growth trend through the end of this year and beyond.”

 



More About Track Results

TrackResults Software is a Utah based software company that offers business-intelligence solutions for the vacation industry. The company’s mission is to provide powerful tools for decision makers to access reports, identify trends, opportunities, challenges, and actionable information in order to boost business performance. TrackResults delivers users a uniquely fast, customizable view of figures right when they need them.  TrackResults Software is a Chairman’s League Member of American Resort Development Association, a member of the Resort Development Organization, Better Business Bureau, Resorts of Distinction, Resort Developers Association, Cooperative Association of Resort Exchangers, AMDETUR,

and The Utah Technology Council. For more information, contact Sean NIckerson at sean@trackresults.net.

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