TrackResults Software and Merlin Software Agree to Build API
(February 7, 2012) – SALT LAKE CITY –Two of the vacation ownership’s primary cloud based software company’s have agreed to join forces to build an Application Programming Interface (API) which will make Merlin more beneficial for business applications and allow TrackResults Software to deliver web based contract and financial models to its clients.
TrackResults is rapidly becoming known for its easy to use performance analystics for Sales and Marketing teams. Providing instant sales intelligence and marketing insight in real time, TrackResults offers dashboards to aid fact-based decision-making in the sales and marketing arena. Its strategic partner Merlin, based in Australia, provides a range of integrated management systems inlcuding Point of Sale/Merchandising, Accounting, Payroll, eCommerce and Multi-Site Management modules.
While Merlin can now benefit from TrackResults’ cloud based applications such as digital manifesting, a vast array of ways to view historical reports, custom report builders, metrics measuring, tour flow and revenue forecasting, the benefits for TrackResults are equalling compelling.
According to Merlin CEO Mike Pnematicatos, “We have been talking to Todd and Drew for a number of years now and watching their progress as they became the premier reporting tool for sales and marketing activities. TrackResults is a logical “add on” to our Merlin offering and compliments all the features that we have in Merlin.
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As well TrackResults will benefit from Merlin’s robust contract processing and commission/payroll modules. The ultimate beneficiaries of this integration will be the clients of both Merlin and TrackResults.”
Founding partner Drew Reynolds says “We are very excited about being able to offer a more flexible product that will encompass more sections of our clients’ business. We are also pleased to be able to offer current and future clients of Merlin our amazing tools that will bring a huge benefit to their business, increasing revenue while controlling costs.”