voyara-travel-logo Welcome our newest client

Drew Reynolds and Sean Nickerson have joined the ranks of key ARDA leadership by receiving the coveted RRP designation.

Founding partner Drew Reynolds is also a Chairman’s League member of ARDA . Drew said “Qualifying as RRP’s demonstrates our commitment to the industry and helps to position us as the authoritative source for sales and marketing analytics.  We will proudly wear our RRP pins to show our clients, prospective clients and colleagues the depth of industry understanding we bring to the forefront when we promote our services.”

The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation. ARDA’s RRP Award is the highest level educational achievement within the industry.

The AIF (ARDA International Foundation) includes Professional Development as one of its main tenets. It administers the RRP Qualification Test. Individuals who earn this designation set an example in the industry as a leader. This program requires a minimum of 5 years of industry experience and a minimum of 10 credits that must be earned in a variety of ways including but not limited to: authoring industry publications, serving on ARDA committees and completing industry specific courses.

TrackResults Sessions at ARDA World 2014.

Drew Reynolds RRP
Speaking Tues April 8
1:15 PM – 2:45 PM
Topic: Big & Little Data – Business Intelligence for Decision Making

Sean Nickerson RRP
Speaking Tues April 8 –
9 AM – 10:15 AM
Topic: Sales Technology


In some recent articles for Developments Magazine and The Resort Trades, the TrackResults team has been examining how to use your own business acumen in conjunction with TrackResults Data Analytics software to come to conclusions about your business that will raise the ROI in your business.

In this book, Christian Madsbjerg and Mikkel Rasmussen examine the human side of data analytics and why we might take into account the human sciences when deciding how to manage business decisions.


The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Fully Aware Intentions, Implemented in Unexpected Ways Over the past fifteen years, the six-burner gas stove and granite countertops have become essential symbols in millions of American homes. They signify gourmet family dinners and tell a story of a home in balance. The reality is that such showpieces are rarely used, at least not nearly as much as the microwave hidden away in the closet or the takeout menus taped to the fridge.

This book delves into the questions we raise every day as a data analytics company. How do you mix the uncertainty of human behavior with the hard numbers in your data to come out with actionable results?