What are Smart Goals?
S.M.A.R.T. is an acronym for the 5 steps of specific, measurable, achievable, relevant, and time-based goals. It’s a simple tool used by businesses to go beyond the realm of fuzzy goal-setting into an actionable plan for results.
Specific: Great goals are well-defined and focused. “Obtain 2 new billion dollar corporate clients in the Boston property insurance market” is more meaningful to mobilize your team than “Get more business.” Ryan Blair, The Goals Guy eloquently states,”Focus creates a powerful force: goal power. The moment you focus on a goal, your goal becomes a magnet, pulling you and your resources toward it. The more focused your energies, the more power you generate.”
Measurable: A goal without a measurable outcome is like a sports competition without a scoreboard or scorekeeper. Numbers are an essential part of business. Put concrete numbers in your goals to know if you’re on track. A goal white board posted in your office can help as a daily reminder to keep yourself and your employee focused on the targeted results you want to attain.
Attainable: Far too often, small businesses can set goals beyond reach. No one has ever built a billion dollar business overnight. Venture capitalists and angel investors discard countless business plans of companies with outlandish goals. Dream big and aim for the stars but keep one foot firmly based in reality. Check with your industry association to get a handle on realistic growth in your industry to set smart goals.
Relevant Achievable business goals are based on the current conditions and realities of the business climate. You may desire to have your best year in business or increase revenue by 50%, but if a recession is looming and 3 new competitors opened in your market, then your goals aren’t relevant to the realities of the market.
Time-Based: Business goals and objectives just don’t get done when there’s no time frame tied to the goal-setting process. Whether your business goal is to increase revenue by 20% or find 5 new clients, choose a time-frame to accomplish your goal.
Smart Goal Sample
So what does a smart goal look like? Based on the acronym, our example would state, ““Obtain 2 new billion dollar corporate clients in the Boston property insurance market by the end of this fiscal year through networking and marketing activities.”
Once your business goals are SMART, break down each goal into a specific set of tasks and activities to accomplish your goals. It’s important to periodically review your goals and make adjustments if necessary. Goal setting for your small business is an essential tool for success. Remember in the end to be SMART.
Timeshare Software TrackResults Named Winner of Best Motivational Video
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Georgi Bohrod Engaged by TrackResults Timeshare Analytics Department
San Diego, CA – April 2013 / Timeshare software TrackResults, a leading provider of Business Intelligence, Sales Reporting and Digital Manifesting, has engaged the services of GBG & Associates, Inc. (San Diego) as its PR firm. GBG is a public relations strategy company specializing primarily in the resort industry.
With niches in industries that include vacation ownership, resorts, tourism and professional services, GBG has been involved in public relations and marketing strategy for more than 25 years.
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“We selected GBG & Associates because of its stellar reputation in the shared ownership industry, a marketplace where we have been deeply involved for a number of years,” said TrackResults’ Sean Nickerson. “Georgi Bohrod has already given us guidance on numerous aspects of our business development strategy and supported us in our efforts to educate the industry on the advantages of our software. We are full of passion for our analytics and software programs, and needed assistance in putting words to our enthusiasm. The people at GBG do just that.”
Timeshare Software Giant TrackResults Hosts Sales and Marketing Business Intelligence Clinics at ARDA WORLD 2013
Hollywood, FL (April 5, 2013) — TrackResults, which specializes in Business Intelligence, Sales and Marketing analytics for the timeshare industry, will hold Sales and Marketing Reporting Clinic during ARDA World 2013 at Booth #1021 on April, 9 and 10 at the Westin Diplomat Hotel in Hollywood, Florida.
Timeshare software TrackResults has held clinics at the CARE Conference (Cooperative Association of Resort Exchangers) , Amdetur conference, and several other industry gatherings. The software company has also held similar clinics for many individual companies upon invitation or request.
“We invite those who want to “stop the bleeding” even those who are interested in augmenting sales and marketing and raise their VPG with increased closings to learn how they too can use our Analytics engine to access over 87,000 instant statistical reports on their tours, marketing channels and sales professionals,” said Sean Nickerson, founding partner of TrackResults. “Our software identifies the best liner/closer pairings, optimization criteria for pending sales and helps identify unique circumstances that may make sales cancel.
“A 10-minute timeshare sales results clinic will get you on the road to recovery,” says Nickerson.
Established in 2005, Timeshare software TrackResults is located in Salt Lake City, Utah. TrackResults’ mission is to sharpen and provide the competitive edge to every team that wants to raise the bar, and get to the next level of performance and profitability.
The clinics will be held at the annual convention of The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation ownership and resort development industries (timeshares).
– See more at: http://www.insidethegate.com/2013/04/trackresults-conducts-sales-marketing-reporting-clinic-at-arda-world/#sthash.zyaxzWWK.dpuf
Drew Reynolds Obtains Prestigious “Chairmans League” Level at ARDA for Timeshare Software TrackResults
SALT LAKE CITY, UT (April 2, 2013) — Drew Reynolds, founding partner of timeshare software TrackResults, which specializes in Business Intelligence, Sales Reporting and Digital Manifesting for the timeshare industry, has joined the Chairman’s League of the American Resort Development Association (ARDA). ARDA’s Chairman’s League is a higher level at which professionals showcase their dedication to the industry.
Established in 2005, timeshare softwareTrackResults is located in Salt Lake City, Utah. TrackResults’ mission is to sharpen and provide the competitive edge to every team that wants to raise the bar, and get to the next level of performance and profitability.
The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation ownership and resort development industries (timeshares). ARDA has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. ARDA’s Chairman’s League is a higher level at which professionals showcase their dedication to the industry.
The TrackResults software SaaS platform is the first, and only, Business Intelligence Software for Timeshare and Travel Clubs. It is trusted by over 200 sales forces in the vacation ownership industry across North America. TrackResults Software is a member of American Resort Development Association, Resorts of Distinction, Resort Developers Association, Mexican Resort Devlopment Association, Cooperative Association of Resort Exchangers and The Utah Technology Council.
– See more at: http://www.insidethegate.com/?s=trackresults
“World United Vacations” selects TrackResults sales reporting for travel clubs
SALT LAKE CITY, UT (March 21, 203) — World United Vacations, an exclusive membership program for people who love to travel has selected Track Results to provide business intelligence to its Sales and Marketing teams.
The owner and director of operations of World United (Gurnee, IL) says the decision to go with Track Results was “based primarily on referrals from colleagues in the travel business who said “Track Results is the best reporting software in the business. And it seems absolutely true.”
World United partners with SaveOnResorts in providing its discount vacations and travel packages.
Founding partner Drew Reynolds says “We are very excited about being able to work with a terrific company and help them become even more successful. The beauty of our software is that it offers real time data to better forecast sales strategies and analyze what works, who works well and with whom.”
– See more at: http://www.insidethegate.com/2013/03/world-united-selects-track-results-because-of-reporting-capabilities/#sthash.UJw6DtKY.dpuf
TrackResults exceeds1.5 million pageviews per month
In a short two week period, running February 7- Feb 21 TrackResults applications exceeded an impressive One million pageviews. These are actual pageviews visited by users ( logged in , non advertising)while using the web based application across all developers and tour generators.
TrackResults analytics was accessed ( logins) approximatley 59,000 times , each entrance being a new visitor or a returning visitor with a minimum of a 30 minute lapse between the last pageload. Approx 9% of the users logged in, and used the dashboard only, then exited. Approximately 1/2 of the views were simple changes to dateranges, or search criteria modifications.
We just thought this was cool, and wanted to boast. We hope you find it interesting too.
S.M.A.R.T Goals
What are Smart Goals?
S.M.A.R.T. is an acronym for the 5 steps of specific, measurable, achievable, relevant, and time-based goals. It’s a simple tool used by businesses to go beyond the realm of fuzzy goal-setting into an actionable plan for results.
Specific: Great goals are well-defined and focused. “Obtain 2 new billion dollar corporate clients in the Boston property insurance market” is more meaningful to mobilize your team than “Get more business.” Ryan Blair, The Goals Guy eloquently states,”Focus creates a powerful force: goal power. The moment you focus on a goal, your goal becomes a magnet, pulling you and your resources toward it. The more focused your energies, the more power you generate.”
Measurable: A goal without a measurable outcome is like a sports competition without a scoreboard or scorekeeper. Numbers are an essential part of business. Put concrete numbers in your goals to know if you’re on track. A goal white board posted in your office can help as a daily reminder to keep yourself and your employee focused on the targeted results you want to attain.
Attainable: Far too often, small businesses can set goals beyond reach. No one has ever built a billion dollar business overnight. Venture capitalists and angel investors discard countless business plans of companies with outlandish goals. Dream big and aim for the stars but keep one foot firmly based in reality. Check with your industry association to get a handle on realistic growth in your industry to set smart goals.
Relevant Achievable business goals are based on the current conditions and realities of the business climate. You may desire to have your best year in business or increase revenue by 50%, but if a recession is looming and 3 new competitors opened in your market, then your goals aren’t relevant to the realities of the market.
Time-Based: Business goals and objectives just don’t get done when there’s no time frame tied to the goal-setting process. Whether your business goal is to increase revenue by 20% or find 5 new clients, choose a time-frame to accomplish your goal.
Smart Goal Sample
So what does a smart goal look like? Based on the acronym, our example would state, ““Obtain 2 new billion dollar corporate clients in the Boston property insurance market by the end of this fiscal year through networking and marketing activities.”
Once your business goals are SMART, break down each goal into a specific set of tasks and activities to accomplish your goals. It’s important to periodically review your goals and make adjustments if necessary. Goal setting for your small business is an essential tool for success. Remember in the end to be SMART.
Custom Splashpage Feature released
TrackResults just completed, and released the new Login page that is built in HTML5 on top of Twitters ” Bootstrap” achitecture. Now you can put Custom Content on your company TrackResults homepage, and change the message as often as you like
Common uses recently have been “Salesperson of the week“, “Company goals, “Mission statements” and “Training message of the Day“. Photos, text, videos, any web content, can be used on the login page.
100% scalable, and specifically designed for use on any mobile device , using any browser , every single image and editable area on the page shrinks ro grows according to your screen size. All content areas even repositions themselves on the fly, for best viewing when your handheld screen rotates horizontally or vertically.
5 MILLION tours analyzed ! yes, we said 5,000,000 …
How many attributes does it take to generate 3 BILLION dollars in net sales?
( all numbers are approximate, using End date Dec 31, 2012)
$2,905,680,000 (3B) sales ( Dollars) volume produced using TrackResults intelligence.
5,039,238 timeshare and travel club tours manifested
82,251 report combinations available selecting only 4 of these attributes.
26,299 timeshare and vacation club professionals have been tracked
11,803 unique TrackResults users.
7,805 active industry professionals currently being analyzed for performance
6,872 mail, daydrive, and OPC marketing venues rated
659 unique sales locations & call centers accessed our manifests.
123 domains deliver TrackResults marketing intelligence
58 attributes you can isolate or combine for instant intelligence
13 TrackResults Certified Marketers.
7 company professionals that assist you.
1 day required to train your whole team.
.01% tolerance for bugs, slugs, lame ass reporting, and complacency.
ZERO ! The number of industry companies with our analytics capability.
and a Partridge in a Peartree.
Happy New Year to the Timeshare Industry.
… Complacency : self-satisfaction especially when accompanied by unawareness of deficiencies
SKS Call Centers use TrackResults ® Intelligent Manifest
SKS signed with TrackResults in order to deliver a much more user friendly manifest to thier clients. Previously fax, and email was the process. TrackResults online scheduling and calendar Intelligent manifest allows for immediate communication between the call centers and their sales location sites.
Intelligent manifesting allows the call center to be extremely proactive in rescheduling No Show tours, and making contact the moment thier appt time has passed and the system dispositions the tour as a No Show. This demonstrates to the prospect that the sales site is technologically advanced ,professional, and communicative. Studies have proven that No Shows whom have rescheduled within 30 minutes of tour time have a tremendously higher Show rate.. than those contacted the following day.
Before TrackResults, ( and still to this day) some sales sites STILL dont communicate to their marketing dept results of tours until the following day. Yes.. we said the NEXT day ! Unbelievable, isnt it?