TrackResults Launches In-House Marketing Module

NEWS RELEASE

February 26, 2017

Salt Lake City, Utah

 

FOR IMMEDIATE RELEASE

 

TrackResults Launches new In-house Marketing Module

 

TrackResults, the timeshare Industry’s leading Business Intelligence software provider announced the launch of their In-house Marketing Module. This new functionality allows Sales and Marketing managers to capture and analyze the effectiveness of in-house marketing efforts in real time, while prospects are in-house. This new tool allows resorts to gauge the effectiveness of their marketing efforts to their most valuable prospects; the guests staying at the resort.

 

Implementation of this module disrupts the standard industry practices, allowing resorts to adapt their strategies and tactics based on current information as opposed to when monthly reports are released creating a more fluid sales environment that allows for adaptations while guests are still in house. The In-house Marketing Module has been installed and training is complete in seven locations throughout the US and Latin America.

 

Guest information can be imported from resort’s Property Management Systems (PMS) into TrackResults. Stages of the marketing funnel can then be updated as the guest travels down the sales path. This allows users to implement TrackResults on-the-fly reporting capabilities to calculate the key ratios of Leads to Appointments to Qualified Tours and create KPI’s that measure how effective their face-to-face efforts are with their on-site guests. The ability to sort these KPI’s by marketing source allows for marketing funds to be allocated where they are most effective.

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Ryan Williams of TrackResults speaking at AMDETUR 2016

Ryan Williams

Ryan Williams, Vice President of Business Development at TrackResults, has been invited to participate on the panel “The Use of Technology in our Industry” during the AMDETUR 2016 Conference. Held in Mexico City from June 29 through July 1, the conference gathers the top vacation industry professionals throughout Mexico to learn from each other and share successful vacation ownership business strategies.  Ryan’s extensive experience in resort development technology has established him as a trusted expert in the vacation ownership industry.  This is a don’t miss table discussion for all attendees looking to stay up to date with the leading edge of today’s changing industry. The discussion will be held on  Friday, July 1st at 11:15am – 12:30pm.  For more information click here.

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TrackResults own Sean Nickerson ARDA Session “Casting a Wider Net”

When ARDA asked me to talk on this subject I did what anyone would do.  I began a trip down a rabbit hole with our best and brightest analysts.  Some of what we discovered more than just surprised us.  We discovered strong evidence that income combined with the activity of peers in your social group is a stronger indicator of a persons propensity to buy a timeshare than age.  This evidence demands further study before it can become conclusive.  However as I mention in the talk or in case you missed the talk,  the results are fairly conclusive.  A strong indication that conspicuous consummation or in other words keeping up with the Jones is at play here.

Your owners and guests are happily posting content about the vacation they are enjoying at your resorts.  These people are in direct contact with a social group that is no longer limited to just the people on their street or close family. They are broadcasting directly to the people who are subscribing to the personal brand they are building online via social media.

Check back next week I will make some of the slides available here…

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TrackResults Wins Best Strategic Partnership

Perspective Magazine Awarded TrackResults for  “2016 Best Strategic Partner ” Award at the GENX Conference 2016.  GNEX Conference 2016 was held in New Orleans in the week leading up to Fat Tuesday

Sean Nickerson said “TrackResults was honored for its work with developing best practices and guiding analytic consulting with their clients. The award is primarily based on the willingness of clients to give testimonials, peer referral, and industry reputation for supporting what we sell. That speaks volumes to our culture of wanting to help the client make the best decisions they can”

 

Strategic PartnerSince 2005, TrackResults has delivered workable prototypes and solutions to business intelligence problems. Vida Vacations strengthened their partnership with TrackResults in 2009 as a cornerstone client, helping launch creative new resources from the interaction of these two companies. TrackResults developed no less than four new software modules that have allowed Vidanta to reorganize and revamp their sales and marketing efforts, simultaneously propelling the growth of both companies. Brands like Leisure Group, Starpoint Resorts, Welk Resorts, Marriot World Vacation Club, Breckenridge Grand Vacations and Westgate resorts , as well as dozens of other developers and vacation clubs have given testimony to the dedication TrackResults brings to the table when engaged as a strategic partner, rather than bringing the old fashioned vendor/buyer model.

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TrackResults ARDAWORLD Charity Poker Tournament!

View Photos Of The Event!

3rd Annual TrackResults Charity Casino Night !  Where: ARDAWorld 2016! Sunday May 1st 8:30 PM.
Sponsored companies stake their players into the competition for best player, or at least Best poker face.  It’s these companies who constantly lead by example in corporate citizenry. Many developers have joined TrackResults in supporting this charity event for years including the ever reliable Platinum sponsor, Vida Vacations and their Grand Mayan resorts. Breckenridge Grand Vacations, Starpoint Resort Group  and RCI have all signed on as Gold Sponsors. Silver Sponsors include Global Connections, Karisma Resorts, Westgate Resorts, Holiday Systems International, DAE Worldwide, RSI Vacations, Casablancaexpress and many other Bronze Sponsors level companies like Logicall marketing , ResorTime and Resort Management Services.

crowd5-1024x683

This is THE MUST ATTEND,  CANT MISS event of ARDAWorld 2016!  All proceeds go to SendMeOnVacation.org, a 501 (c)(3) charity. SendMeOnVacations mission is to provide breast cancer survivors and their families,devastated by radiation and chemo treatment, the opportunity to take an all-expenses paid timeshare vacation ( UNHOOKED ) as part of their recovery and return to health.  We’re an industry full of people that know how to party and have a passion for providing good times and happy moments to people around the world.  Let’s make this a night to remember and help SMOV give these courageous survivors the joy of an unforgettable timeshare vacation.

 

This is a premier official ARDA sponsored event and is expected to sell out fast! Early registration is strongly recommended as seating is limited due to the venue.  You can register as a guest, player or sponsor at http://www.trackresult.com/poker.  The Texas Holdem Tournament begins at 8:30pm.

For the Record, each of the last 2 years, industry women have far outplayed the men statistically to the final table, with Vanessa Martin finishing first in 2015 and Hildy Rodgers taking 2nd place in 2014.   BlackJack games with premium open bar are also available for VIP non poker players networking venue. Qualify as a VIP by registering early and select VIP type ticket or contact a Sponsor for a FREE stake into the game !

TrackResults supports SMOV because SMOV supports our Industry survivors! Last year this event helped SMOV send 64 women on lifesaving survivor vacations. Timeshare Industry alert: ** If you have an employee of employee family member suffering from Breast cancer treatment.. please contact SendMeOnVacation.org asap and just ask for a recovery vacation. Its that simple to start the process.

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TrackResults Awards- The Defining Innovation:

There is a certain award that businesses in the timeshare and vacation-ownership world crave –an award that hundreds of companies aim to achieve. When it comes to whittling all the many contestants down to just one, the process becomes very selective. This is why it’s such a lofty achievement for the company that receives ARDA’s prestigious ACE Innovator Small Company Award.

The Criteria:
A company or Individual whom has successfully implemented a groundbreaking product, service or concept that requires a fundamental change in the way the rest of the industry is conducted.
Watch the Awards Gala presentation here … TrackResults Ceremonial Presentation at ARDA Gala

2015 ARDA WORLD ACE Innovator Small Company AwardARDA Awards

Our very own Co Founder, Sean Nickerson, and Co Founder, Drew Reynolds, accepted the ACE Innovator Small Company Award on the night of April 15th at the ARDA Awards in Orlando, Florida. Given the vast number of companies aiming to achieve the recognition (many of which represent organizations much larger than TrackResults) the honor and esteem of coming out on top as the sole winner of this award has had a significant impact on TrackResults.

“This award just reaffirms how we’ve been working to improve our industry,” Sean said. “It’s true; our product is new and original, giving our clients the ability to access data quickly, frequently, and with great ease, and that is something unprecedented in this industry and in the world of business intelligence as a whole.”

Award team winAt the heart of it all is the knowledge and validation from ARDA that TrackResults is serving the time-share and vacation industry with a truly innovative product. The ARDA Circle of Excellence categories were judged by a panel of business leaders without a conflict of interest  who chose TrackResults’s business-analytics software because of its groundbreaking and game-changing capabilities that fundamentally change the entire timeshare industry. Wow ! that says alot.

 

 

GNEX2015 Winner – Perspective Magazine Award for “Best Business Product” goes to …TrackResults

MARCH 9, 2015 BY (EDIT)

TrackResults took home another 1st place win, at the Perspective Magazine award from the 2015 GNEX conference in San Diego. This award is the company’s second “1st place” Blue ribbon , within two years, having won 2014 Best Product Development last year, and 2015 Best Business Product this year. 

 The Perspective Magazine Awards

The Perspective Magazine Awards are held every year as a global-recognition program used to award companies in the vacation ownership industry (dominated by timeshare resorts)  for their talents, charity efforts, and innovative advancements.  The Perspective awards are part of the annual GNEX Conference, where leaders in the vacation-ownership space meet to network and to discuss trends and innovations in the business.

Sean Nickerson, CMO for TrackResults Software said, “Having Judges and our peers award the Best Business Product to us is indicative of what we work hard to provide: a revolutionary tool that offers revolutionary results. It’s an honor to be recognized for such, and taking home a trophy for our service to the industry for a second year running is indeed a privilege.”

Last year, TrackResults won Best Product Development, and this year’s Best Business Product award becomes a great addition to the company’s early-year successes. The Best Business Product award is geared specifically toward companies that serve the vacation ownership industry— The company that delivers the most innovative and supportive solution becomes the winner of this prestigious award.

2014  – 2014 –  2014 – 2014 –  2014  – 2014  – 2014 –  2014  – 2014 We are #1 !

GNEX BEST PRODUCT DEVELOPMENT AWARD 2014. 

TrackResults team accepts the Best Product Development Award

We thank all our clients who voted for TrackResults in the Perspective Magazine awards for 2014. We won the Best Product Development Award.

2014-TrackResults_prod_dev

The TrackResults team traveled to Sarasota Florida the week of Feb 9th to attend the GNEX 2014: Timeshare Leaders Conference – The Global Meeting of Minds. Their days were spent in meetings with other industry leaders,and participating in great sessions geared towards brainstorming better ideas for our industry as a whole.

The team was presented the award for “Best Product Development” at the Perspective Magazine Awards Gala Dinner. The judges were particularly impressed with TrackResults as a simple to use, sophisticated tool for resort developers. This is an exciting win for TrackResults as it highlights the dedication and development that went into upgrading the software over the past year.

Perspective Magazine awards presented at GNEX 2014 were chosen through independent judges analysis (80%) and online voting from industry peers, managers and executives (20%). The award was presented at GNEX 2014: Timeshare Leaders Conference – The Global Meeting of Minds. This year the annual event at the Sarasota, Florida Ritz Carlton was attended by more than 106 vacation ownership companies.

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TrackResults Brings Home Highest Timeshare Industry Award

There is a certain award that businesses in the timeshare and vacation-ownership world crave –an award that numerous companies aim to achieve. But when it comes to whittling all the many contestants down to just one, the process becomes very selective. This is why it’s such a lofty achievement for the organization that receives ARDA’s prestigious ACE Innovator Small Company Award.

ARDA’s ACE Innovator Small Company AwardARDA Awards

Our very own Co Founder, Sean Nickerson, and Co Founder, Drew Reynolds, accepted the ACE Innovator Small Company Award on the night of April 15th at the ARDA Awards in Orlando, Florida. Given the vast number of companies aiming to achieve the recognition (many of which represent organizations much larger than TrackResults) the honor and esteem of coming out on top as the sole winner of this award has had a significant impact on TrackResults.

This year marked the first time the ACE Innovator Small Company Award was given, and TrackResults has set a future precedent as the first organization to receive it. “The fact that the award from ARDA echoes what we have been saying to our clients for years now –that our innovative solution sets us apart from all others—is truly invaluable to us,” Drew said.

“This award just reaffirms how we’ve been working to improve our industry,” Sean said. “It’s true; our product is new and original, giving our clients the ability to access data quickly, frequently, and with great ease, and that is something unprecedented in this industry and in the world of business intelligence as a whole.”

Award team winAt the heart of it all is the knowledge and validation from ARDA that TrackResults is serving the time-share and vacation industry with a truly innovative product. The ARDA Circle of Excellence categories were judged by a panel of outside business leaders who chose TrackResults’s business-analytics software because of its groundbreaking and game-changing capabilities that truly enable continuous improvement.

Our Promise to Our Clients

TrackResults will continue to strive to be on the leading edge offering our partners the most current technology.  We work to keep our solution as innovative this year and years to come as it has been years before.  Our dynamic approach to offering our partners the latest and greatest capabilities in business analytics drives us to exceed expectations time and again, and it is the reason that continued participation within the industries we serve is so important to us. In other words, receiving an award like this only fires us up even more to keep providing continued innovation to our valued clients year after year.

Watch the Video!

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Ver 8.0.1 Unveiled at ARDA – Dashboards with Drill-ins

TrackResults Software Analytics is showering the industry with version 8.0.1 ( V8  codename “Tomato Juice”) with extended charting and graphs features in customizable dashboards. These can be shared, hidden, manipulated and drilled-in to underlying data layers and advanced analytics. Even Better Than Before “We knew from day 1, when we started TrackResults, that a dashboard was […]

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TrackResults’s Sean Nickerson Speaks at ARDA World 2015

TrackResults’s very own Sean Nickerson will be speaking on a panel this year at ARDA World about timeshares and millenials. With a growth in inherited timeshares, marketing initiatives need more and more to be aligned with the rising generation.

 

This Is Not Your Father’s Timeshare

On April 15, 2015, Sean Nickerson, TrackResults’s CMO, will have the opportunity of speaking on a panel for timeshare professionals from around the world at the premier annual ARDA World. This 4-day event will host more than 3,000 timeshare professionals from over 35 countries. The Orlando World Center Marriott in Orlando, Florida was chosen as this year’s venue for all the forums, receptions, and important networking events that are a part of ARDA World every year.

“We never miss this event,” Sean said. “It’s the biggest gathering in the industry, and ensuring that we continue to play an important role in it is a high priority for us.”

This year more than 40 educational sessions, covering the whole spectrum of the timeshare industry trends, best practices, and top products will be presented. One important and noteworthy trend in the industry that will be talked about by Sean’s panel is the new generation of timeshare owners who are inheriting timeshares without knowing what to do with them. This diverse group of “millennials” is a ripe target for the promotion and education needed to get them started in timesharing. However, marketing to the millennial generation demands a new set of rules and an approach different from traditional methods.

TrackResults Software knows that thriving, successful companies do not market to millennials, they market with millennials. Sean Nickerson will be presenting alongside Michael G. Burns of Vacatia, Ian Murray, RRP of Gold Key PHR Hotels and Resorts, and Drew Hayes of Holiday Inn Club Vacations. The panel will be moderated by Renee Wagner, RRP of Grand Pacific Resorts. This educational panel will address the why’s and how’s of marketing to millennials in the timeshare and vacation-ownership industry. The discussion begins at 9:00 a.m. on Wednesday, April 15th in room Crystal P/Q.

This speaking engagement is just one more way that TrackResults is consistently contributing to improving the vacation-ownership and timeshare business. As a leader in this expanding industry, TrackResults cares about providing continual insight and solutions that drive profitable results and increase growth among timeshare companies.

Learn more about ARDA World 2015

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TrackResults Looks to Another Great ARDA World for 2015

TrackResults will be exhibiting at the ARDA World Global Timeshare Conference 2015

 

The Importance of ARDA World

As a leader in the vacation-ownership and timeshare industry, TrackResults knows the importance of gathering each year with associate professionals from around the world, and there’s no better place to do so than ARDA World. More than 3,000 timeshare professionals from over 35 countries will be at the Orlando World Center Marriott in Orlando, Florida to participate in educational forums, networking events, and social receptions.

“ARDA is the biggest and most prestigious event in our industry,” said Sean Nickerson, TrackResults’s CMO. “And our annual attendance is an important opportunity for us to network with the other big players in vacation-ownership space.”

Being in the know is a critical element in providing the tools and solutions that come from TrackResults analytics software. From resort management and design, to sales, marketing, technology, and more, there is a lot to keep up on in order to provide tools that meet the needs of timeshare companies worldwide. Attending ARDA and other such events every year is just one in many ways that TrackResults works to offer the very best quality solutions to its most important people: its clients. Participating in large-scale networking opportunities such as ARDA World not only enables continual education regarding practices and trends in the industry, but it also offers a means for companies to stay on the cutting edge in their field.

This year’s conference will be the 9th time TrackResults will be exhibiting and showcasing their business analytics software before a myriad of industry leaders.  The booth number for the TrackResults will be #1136. The showcase will illustrate the ability the software has of simplifying business analytics for all involved—confirming why so many have chosen to use it for their business intelligence needs.

At TrackResults, we always know the state of the industry, because we help define it by participating in important events like this. We stay abreast with the needs, challenges, and expectations of the businesses we serve. We look forward to attending ARDA again this year, and we hope to see you there at the 2015 ARDA World Global Timeshare Conference.

TrackResults Speaks at ARDA 2015

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