Fast reporting that is vital to intelligent discourse and fact-supported decisions are now within reach. Anytime a group of company leaders meets to drive the progress of their business, it becomes an invaluable investment of time and money.

Limit Reporting Bottle Necks

Let’s face it, company meetings often reach dead ends or postponements on important decisions merely because the necessary data to back vital initiatives isn’t available at the moment it’s needed most. Because of this, action is often delayed missed, or else someone ends up going with what their gut is telling them.

Both outcomes are unfavorable, of course, and they can cost a lot of money and opportunity in the end. Not a single CEO, Vice President, or manager would tell you that going with his or her gut is the best way to make business decisions, and likewise, none would agree that timing isn’t imperative. So how can a company make fast, effective, fact-based decisions at the moment they need to be made? Well, often times they can’t, and it’s because they’re using the wrong tools.

A Revolution for Results

Here’s a typical example of how traditional business intelligence and analytical avenues can greatly hinder the progress of a company. Imagine this scenario: A group of executives gather for a meeting to discuss important matters directly affecting the growth of their business. The discussion turns toward a topic requiring supporting data to make the proper decision. However, the decision needs to be made by those in the meeting, and it needs to be made today, better yet—now.

Traditionally, the executives task their business analysts and engineers (IT) with finding out what data there is to support the idea being discussed. Once they’ve determined whether they may have the data they need, they then request the generation of a report that visualizes the information. Unfortunately, this report won’t materialize before the meeting is over, or even in a couple hours. This is because traditional forms of data mining and reporting involve business analysts and engineers, even before any sense can be made of the data points collected. What’s more, it takes both teams to build, decipher and deliver reports that reflect the data in a discernable way. The report workflow is so complex and involveing so many people and so much time. By the time the executives get any report back to support the concept, the burden of the delay may cost more than money. Meanwhile, they’ll stew over how long it takes to get what they need.

The Defining Difference

Now imagine that the same group of executives meets to discuss the same sort of trends and topics related to their business. Only this time, there’s one major difference. When the discussion reaches a topic that needs informations to craft an informed strategy, each individual in the room can quickly access numerable sources of data to support the discussion and the inevitable decisions to follow.

The information is accessed in real time, with each concept tested in detail immediately. The discussion is led to a data-supported and logical conclusion, and it’s all done through a convenient web-based application. This may sound like a stretch? Well, it’s not. Such a solutions actually exists, and it helps companies steer their business in the right direction faster and more efficiently than they ever could.

I’ve been an administrator of the Track Results product for many years and my company would not be able to afford to do what this product can as an all-around real time reporting database. It’s an integral part of our accounting, marketing strategy and reporting requirement for clients.  I’m all about marketing and this product gives me the historical and real time statistics that I need. Gives me an edge. The low price is an unbelievable value

Brad Jones, Principal – Discover Vacations, LLC

 

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June Developments Magazine published references to TrackResults.

 

Drew Reynolds

Drew Reynolds in Developments Magazine

 

Sean Nickerson

Sean Nickerson in Developments 

Ryan Williams

Ryan Williams New Addition to TrackResults Team

 

Click the photos above to see PDFs of the articles.

Click for the online version of the magazine

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goodbuy-logo We welcome GoodBuy Vacations and their team in Virginia. Working smarter!

voyara-travel-logo Welcome our newest client


Drew Reynolds and Sean Nickerson have joined the ranks of key ARDA leadership by receiving the coveted RRP designation.

Founding partner Drew Reynolds is also a Chairman’s League member of ARDA . Drew said “Qualifying as RRP’s demonstrates our commitment to the industry and helps to position us as the authoritative source for sales and marketing analytics.  We will proudly wear our RRP pins to show our clients, prospective clients and colleagues the depth of industry understanding we bring to the forefront when we promote our services.”

The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation. ARDA’s RRP Award is the highest level educational achievement within the industry.

The AIF (ARDA International Foundation) includes Professional Development as one of its main tenets. It administers the RRP Qualification Test. Individuals who earn this designation set an example in the industry as a leader. This program requires a minimum of 5 years of industry experience and a minimum of 10 credits that must be earned in a variety of ways including but not limited to: authoring industry publications, serving on ARDA committees and completing industry specific courses.

TrackResults Sessions at ARDA World 2014.

Drew Reynolds RRP
Speaking Tues April 8
1:15 PM – 2:45 PM
Topic: Big & Little Data – Business Intelligence for Decision Making

Sean Nickerson RRP
Speaking Tues April 8 –
9 AM – 10:15 AM
Topic: Sales Technology

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In some recent articles for Developments Magazine and The Resort Trades, the TrackResults team has been examining how to use your own business acumen in conjunction with TrackResults Data Analytics software to come to conclusions about your business that will raise the ROI in your business.

In this book, Christian Madsbjerg and Mikkel Rasmussen examine the human side of data analytics and why we might take into account the human sciences when deciding how to manage business decisions.

moment_of_clarity

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Fully Aware Intentions, Implemented in Unexpected Ways Over the past fifteen years, the six-burner gas stove and granite countertops have become essential symbols in millions of American homes. They signify gourmet family dinners and tell a story of a home in balance. The reality is that such showpieces are rarely used, at least not nearly as much as the microwave hidden away in the closet or the takeout menus taped to the fridge.

This book delves into the questions we raise every day as a data analytics company. How do you mix the uncertainty of human behavior with the hard numbers in your data to come out with actionable results?