Hollywood, FL (April 5, 2013) — TrackResults, which specializes in Business Intelligence, Sales and Marketing analytics for the timeshare industry, will hold Sales and Marketing Reporting Clinic during ARDA World 2013 at Booth #1021 on April, 9 and 10 at the Westin Diplomat Hotel in Hollywood, Florida.

Timeshare software TrackResults has held clinics at the CARE Conference (Cooperative Association of Resort Exchangers) , Amdetur conference,  and several other industry gatherings. The software company has also held similar clinics for many individual companies upon invitation or request.

We invite those who want to “stop the bleeding” even those who are interested in augmenting sales and marketing and raise their VPG with increased closings to learn how they too can use our Analytics engine to access over 87,000 instant statistical reports on their tours, marketing channels and sales professionals,” said Sean Nickerson, founding partner of TrackResults.  “Our software identifies the best liner/closer pairings, optimization criteria for pending sales and helps identify unique circumstances that may make sales cancel.

“A 10-minute timeshare sales results clinic will get you on the road to recovery,” says Nickerson.

Established in 2005, Timeshare software TrackResults is located in Salt Lake City, Utah. TrackResults’ mission is to sharpen and provide the competitive edge to every team that wants to raise the bar, and get to the next level of performance and profitability.

The clinics will be held at the annual convention of The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation ownership and resort development industries (timeshares).

– See more at: http://www.insidethegate.com/2013/04/trackresults-conducts-sales-marketing-reporting-clinic-at-arda-world/#sthash.zyaxzWWK.dpuf

SALT LAKE CITY, UT (April 2, 2013) — Drew Reynolds, founding partner of timeshare software TrackResults, which specializes in Business Intelligence, Sales Reporting and Digital Manifesting for the timeshare industry, has joined the Chairman’s League of the American Resort Development Association (ARDA). ARDA’s Chairman’s League is a higher level at which professionals showcase their dedication to the industry.

Established in 2005, timeshare softwareTrackResults is located in Salt Lake City, Utah. TrackResults’ mission is to sharpen and provide the competitive edge to every team that wants to raise the bar, and get to the next level of performance and profitability.

The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation ownership and resort development industries (timeshares). ARDA has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. ARDA’s Chairman’s League is a higher level at which professionals showcase their dedication to the industry.

The TrackResults software SaaS platform is the first, and only, Business Intelligence Software for Timeshare and Travel Clubs. It is trusted by over 200 sales forces in the vacation ownership industry across North America. TrackResults Software is a member of American Resort Development Association, Resorts of Distinction, Resort Developers Association, Mexican Resort Devlopment Association, Cooperative Association of Resort Exchangers and The Utah Technology Council.

– See more at: http://www.insidethegate.com/?s=trackresults

SALT LAKE CITY, UT (March 21, 203) — World United Vacations, an exclusive membership program for people who love to travel has selected Track Results to provide business intelligence to its Sales and Marketing teams.

The owner and director of operations of World United (Gurnee, IL) says the decision to go with Track Results was “based primarily on referrals from colleagues in the travel business who said “Track Results is the best reporting software in the business. And it seems absolutely true.

World United partners with SaveOnResorts in providing its discount vacations and travel packages.

Founding partner Drew Reynolds says “We are very excited about being able to work with a terrific company and help them become even more successful. The beauty of our software is that it offers real time data to better forecast sales strategies and analyze what works, who works well and with whom.”

– See more at: http://www.insidethegate.com/2013/03/world-united-selects-track-results-because-of-reporting-capabilities/#sthash.UJw6DtKY.dpuf

Media contact : Sean Nickerson, CIO TrackResults Software llc. Sean@trackresults.net

World United Selects Track Results Because of Reporting Capabilities

March 21st, 2013

SALT LAKE CITY, UT (March 21, 203) — World United Vacations, an exclusive membership program for people who love to travel has selected Track Results to provide business intelligence to its Sales and Marketing teams. TrackResults is known in the timeshare industry for providing instant sales and marketing intelligence with insights delivered in real time. […]


2013 Perspective Magazine Award Winners Announced at GNEX Conference

February 14th, 2013

(February 16, 2013) — Timeshare and fractional industry professionals from across the world gathered for the announcement of the Perspective Magazine Award winners last week during a Gala dinner at the Beverly Wilshire – a Four Seasons Hotel in Beverly Hills, California. The Awards banquet was held on Wednesday, February 6th, 2013 at the conclusion […]

Legacy Properties Group of Central Florida, Inc. contracted with TrackResults Software

October 31st, 2012

SALT LAKE CITY, UT (October 31, 2012) — Legacy Properties Group, the Grand Island based travel club, is now using TrackResults for travel clubs. Online in about an hour, they are already using the analytics engine to benefit their bottom line. Using TrackResults latest business intelligence for the vacation ownership industry, will allow Legacy Properties […]

Thor Corp has contracted with TrackResults Software

October 25th, 2012

SALT LAKE CITY, UT (October 25, 2012) — Thor Corp, a distributor with Travel To Go, is now using TrackResults for travel clubs. Training was completed in a few hours and they are already enjoying the benefits of the latest business intelligence for the vacation ownership industry, such as engaging in the performance-tracking analytics and […]

Destination Request Services has contracted with TrackResults Software

October 19th, 2012

SALT LAKE CITY, UT (October 19, 2012) — Destination Request Services, a distributor with Travel To Go, is now using TrackResults for travel clubs. Training was completed in a few hours and they are already enjoying the benefits of the latest business intelligence for the vacation ownership industry. Benefits such as engaging in the performance-tracking […]

TrackResults and Travel To Go join forces to deliver supperior analytics to independent distributors

October 16th, 2012

SALT LAKE CITY, UT (October 16, 2012) — Travel To Go and TrackResults Software announced an agreement to provide Travel To Go distributors with a business intelligence solution. TrackResults implemented and deployed an enhanced global cloud based platform accessible to the current base of approximately 30 independent Travel To Go distributors who own and operate […]

Global Vacation Network-VPG is Higher Than Ever with TrackResults!

September 18th, 2012

SALT LAKE CITY, UT (September 18, 2012) — Global Vacation Network (GVN) opened its seventh permanent location last week. Steve A., the Executive VP of Sales says, “I love the fact that I track six cities at once from my iPhone. I fly all of the time, crisscrossing the country, and although I get a […]

TrackResults Software Welcomes Preferred Guests, LLC

June 18th, 2012

Salt Lake City, UT (June 18, 2012) — Last week, TrackResults Software welcomed their newest client from Honolulu, the marketing company Preferred Guests, LLC. They can now engage in the performance-tracking analytics and digital manifesting that will help their company’s success grow, and give them time to focus on greater business areas. Matt C. of […] 

TrackResults and others give back – Send Me On Vacation (SMOV) Charity

May 10th, 2012

SALT LAKE CITY, UT (May 10, 2012) — TrackResults and SFX Resorts, in conjunction with ”SEND ME ON VACATION” (SMOV) at the C.A.R.E. conference in St Petersburg, FL, helped present 10 CD players and headphone sets to the “A Music Therapy CD Library” at the Susan Sheppard McGillicuddy Breast Cancer Center St. Anthony’s Hospital. SMOV […]


November 2012, Amdetur runs 5 part series on analytics – authored by TrackResults Jesus Betanzos – http://issuu.com/notitur/docs/notiturdigital_eng_nov2012


October 31 , 2012 – Legacy Properties Group of Central Florida Inc.
contracted with TrackResults Software – http://resorttrades.com/news.php?act=view&id=5801
October 27 , 2012 – TrackResults business intelligence raises funds for BreastCancer survivors – Send Me ON Vacation Breast Cancer Fundraiser

October 22, 2012 – Destination Request Services, a distributor with Travel To Go, is now using TrackResults for travel clubs – http://resorttrades.com/news.php?act=view&id=5786

Oct 12, 2012 – Travel to Go contracts for multi center use of TrackResults club analytics http://trackresults2.wpengine.com/793-travel-to-go-and-trackresults-announced-today-an-agreement-to-provide-travel-to-go-distributors-enhanced-business-intelligence

Sept 13 , 2012 – Club Land’or deploys TrackResults timeshare business intelligence http://resorttrades.com/news.php?act=view&id=5731

Aug 16, 2012 – Lloydshare contracts TrackResults for timeshare Business intelligence – http://resorttrades.com/news.php?act=view&id=5737

Aug 5th, 2012 –  Global Vacation Network gets Travel Club Business Intelligence, breaks records

June 18, 2012 – “Preferred Guests” OPC tour generator contracts TrackResults http://www.insidethegate.com/2012/06/trackresults-software-welcomes-preferred-guests-llc/

May 16, 2012 TrackResults unveils version 6.1

May 10, 2012 – Send Me on Vacation and TrackResults give back at CARE

April 27, 2012 : New  TrackResults.com domain

Feb 14 , 2012- Freedom Travel

Feb 09, 2012 – Merlin software and TrackResults connect via API

Feb 02, 2012 –  TrackResults unveils API for Timeshare software connections

Jan 19, 2012 – TrackResults Business Intelligence Nominated for ARDA ACE innovator award.

Jan 16, 2012 – TrackResults nominated for 3 Awards at GNEX

Sept 20, 2011 – Good Time Travel, Wyoming based Travel Club gets TrackResults Travel club analytics and business intelligence

July 12th , 2011 – Norby Marketing Solutions , Seattle OPC tour generator contracts TrackResults for marketing timeshare reporting
June 9th , 2011 – Portfolio to Paradise, Travel Club contracts TrackResults for club business intelligence in timeshare industry – http://www.briefingwire.com/pr/portfolio-to-paradise-chooses-trackresults-software-for-their-business-intelligence
July 5th, 2011 – Garza Blanca Preserve Resort and Spa adds TrackResults timeshare software – 
June 28th , 2011 – Newport Beachside Resort , Florida chooses TrackResults software for Timeshare intelligence – http://resorttrades.com/news.php?act=view&id=5213

June 23rd , 2011 – TrackResults Unveils version 6.0 at Mexicos AMDETUR convention
May 21 , 2011 – Wholesale Escapes chooses  TrackResults Business Intelligence Software Timeshare – http://resorttrades.com/news.php?act=view&id=5213
March 2, 2011- Cloud Computing! What it means for the Vacation Ownership Industry! –  http://resorttrades.com/news.php?act=view&id=5050
February 12, 2011 – RedRocks Travel selects TrackResults for Business intelligence marketing solution –
Feb 9th, 2011 – Villa Del Palmar Cancun ( Villa group) Contracts TrackResults timeshare software.  http://www.resorttrades.com/news.php?act=view&id=5014
February 2nd, 2011 –  E-Tour BPO is servicing proprietary contracts with Direct Buy Stores with TrackResults – http://resorttrades.com/news.php?act=view&id=5012

Dec 06, 2010 – Vida Vacation Club (formerly  Mayan Resorts) deploys VLO module 1.0 http://www.insidethegate.com/2010/12/trackresults-software-and-vida-vacation-club-develops-verification-loan-office-vlo-module-1-0/ –
March 2009 – Leveraging your Sales and Marketing Software (SAM) to the maximum – http://resorttrades.com/articles.php?showMag=Resort&act=view&id=485
April 4th, 2008 –  Niagara’s Lazy Lakes Resort chooses TrackResults for web-based reporting – http://resorttrades.com/news.php?act=view&id=2193


May 5th,2012 :   TrackResults and  SFX  resorts in conjunction with  “SEND ME ON VACATION” (SMOV)  at the C.A.R.E. conference in St. Petersburg, FL, helped present 10 CD players and headphone sets to the “A Music Therapy CD Library” at the Susan Sheppard McGillicuddy Breast Cancer Center St. Anthony’s Hospital

TrackResults and SFX resorts manufactured 60 custom PINK polo shirts for the event with fully embroidered  sponsors logos, provided to anyone willing to show up and support this worthy cause.  Additionally, SMOV  Awarded  a cancer survivor with a completely FREE VACATION.  More than 60 people from the Cooperative Association of Resort Exchangers  attended and participated in providing benefits to these survivors.

According to the SMOV website, “Many women who have experienced treatment for Cancer will tell you that when the physical aspects of the battle end, the emotional struggles begin. The adverse effects of the treatment can leave women, their families and friends in shambles. We believe that an essential step in surviving this experience is to provide survivors with a well deserved vacation to CELEBRATE LIFE!”  Cathy Backus, Co President of SMOV and her teams of dedicated candystrippers worked tirelessly to fund this event.


60 pink shirts

 Click here to see more  photos  !



TrackResults Software and Merlin Software Agree to Build API

(February 7, 2012) – SALT LAKE CITY –Two of the vacation ownership’s primary cloud based software company’s have agreed to join forces to build an Application Programming Interface (API) which will make Merlin more beneficial for business applications and allow TrackResults Software to deliver web based contract and financial models to its clients.

TrackResults is rapidly becoming known for its easy to  use performance analystics for Sales and Marketing teams.  Providing instant sales intelligence and marketing insight in real time, TrackResults offers dashboards to aid fact-based decision-making in the sales and marketing arena. Its strategic partner Merlin, based in Australia, provides a range of integrated management systems inlcuding Point of Sale/Merchandising, Accounting, Payroll, eCommerce and Multi-Site Management modules.

While Merlin can now benefit from TrackResults’ cloud based applications such as digital manifesting, a vast array of ways to view historical reports, custom report builders, metrics measuring, tour flow and revenue forecasting, the benefits for TrackResults are equalling compelling.

According to Merlin CEO Mike Pnematicatos, “We have been talking to Todd and Drew for a number of years now and watching their progress as they became the premier reporting tool for sales and marketing activities.  TrackResults is a logical “add on” to our Merlin offering and compliments all the features that we have in Merlin.
Read more


TrackResults Software and Perspective Magazine,  announces that TrackResults Software will be an exhibitor during the Second Annual Global Networking Expo, GNEX 2012.

“We are very excited to participate in GNEX 2012. The GNEX conference gives us the unique opportunity to exhibit our ground breaking product to world leaders in the Vacation Ownership Industry.” said Sean Nickerson Co-Founder of TrackResults Software.
TrackResults highlights inefficient areas in a sales organization that most reporting software can’t reveal. 

“We are delighted to have TrackResults Software as an exhibitor at GNEX 2012 and look forward to their participation at the event,” said Paul Mattimoe, president and CEO, Perspective Magazine. “With the rapid changes in technology and the need for resorts to work more efficiently in today’s economic climate, companies such as TrackResults Software are essential to the growth of the industry.”

Continue reading about this Conference

Take the TrackResults Business Intelligence test.  We dare ya !


Sat, March 26, 2011- TrackResults arrived in Orlando today for the American Resort Developers Association ( ARDA) annual convention held every other spring in Florida. ( Odd years held in Florida, Even years in Las Vegas).

Drew Reynolds, Co-founder says””We are very excited to continue bringing more and more Sales Buisiness Intelligence to the Industry. We were the first to develop it, and so far, since 2006 , we still are the only ones who offer it as a sole focus”. We love being the best in our niche, We just have a passion for our analytics.
Once upon a time,  Developers used to see our name ” TrackResults software” , and incorrectly think ..oh, more resort timeshare software. Nowadays, 6 years later, its different , and Business Intelligence is almost synonymous with our name.
Todd says: “We were offering our SaaS application before people understood it. Now with the “Cloud” getting media attention, and validated by the giants like Google, Twitter, Facebook ,et al,  clients are embracing our technology. They are ALL cloud applications, Software as a Service.  We don’t sell ” software”, we sell service. The service is what counts.


More details on the features being debuted at ARDA 2011 are available here


1) Google style type ahead suggestions for searches everywhere
2) Day of the week specific filtering read more
3) Monthly comparitives. ( This month but last year)
4) Appointment Time / Tourtime filters
5) Multiple value slection in picklists
6) Performance Spotlighter – Highs are colored in TrackResults famous “Orange” ( of course we were “Orange” before the other guys) and low performers displayed in the TrackResults “Blues”. read more
7) Fast Report View Switching
8) VLO Module – Track Cancellations, Reasons, Officers, Proven to reduce recision rates !
9) New Security Roles
Team Executive role, for Non director type managers overseeing multiple marketing teams.
Loan Officer role – for those handling private data  , perfect for VLO’s ,
role – when you need to track a unique position type)
10) Owner / Non Owner predesignations

Topics / features proposed from clients for discussion this year are ” document storage”, ” integration” , ” all-in cost per tour ” , “preferred agent” , “Goal dashboards for each rep” , “Rankings” list,” weekly State of the Industry metrics ” and ” Lead pipeline assignment”

We put up a website with a blog, ( weB LOG )   www.tracksalesresults.com  so prospects can learn about using SaaS for Business Intelligence.  We still wear our Orange Poloshirts and flip flops. Jesus has contributed alot to TrackResults and has bult some great relationships with clients. BI is critical to maximize every dollar , so we get tons of personal satisfaction watching our clients succeed. That’s our favorite part.  It’s sink or swim out there”

More details on the features being debuted at ARDA 2011 are available here



March 22, 2011 – Today TrackResults debuted its Spotlights feature. Now the best performers and the worst performers get color coded results on sales reports and marketing reports as if they were painted with a highlighter,  for fast and immediate attention.

In the past, even with the best business intelligence , data can be overlooked.  Typical dashboards are display the RED/ YELLOW / GREEN speedometer or traffic light image, but do not display criteria specific details. The details are far more important and meaningful to the person who makes the decisions.

As a client configurable choice, SpotLights are an alternative to the ” general overview graphs that display an overall picture, , TrackResults is pointing out the performance characteristics in it’s detailed reports , so you can notice them at a glance.  “This is actionable intelligence at it best”, TrackResults actually says ” Hey did you notice this?”.

New marketing statiscal reporting features are being debuted for the  2011 ARDA Convention (National Spring Conference) for Timeshare sales , Travel Club reports and vacation ownership sales focused companies. A few of the new features available are:

1) Google style typeahead and suggested results functions in the criteria selection and filtering fields, as well as in lookups on most fields.

2) Day of the week specific filtering, now allows you to run comparitive analytics over any date span , such as Year to date , or Quarter to date,  and select a single ( or multiples) days of the week, for week by week reporting.  For instance, example: ” Fridays over the last 3 months will show a tabular view of only friday results , with corresponding weeks side by side. This can be displayed as a Pivot report combing other criteria for benchmarking and forecasting.

3) Month specific filtering. Similar to day filters, clients can run sales reports, and marketing statistics to compare any catagory or unit on a monthly filtered basis for year by year comparisons. Example: Display “Januarys for the last 5 years” returns Jan 05, Jan 06, Jan 07 etc, ,on one side, in comparison to Jan 2011 . This feature is a great indicator of measurement, forecasting for future months, as well as goal setting and time targeted objectives.

4) Appointment Time / Tourtime filters – Clients can select single or multiple sit/set times, for analytics.

5) Multiple value slection – TrackResults users can now intuitvely select multiple choices in a single menu , simply by selecting them with your mouse ( or finger on an Iphone)  such as selecting Sales locations  ‘ A + B ‘ , but exclude locations  “C + D”. This feature multiplies the possible variations possible for each report by the thousands. “Dialing in” on specific zones, times, days, types, clients can extract business critical information to identify high performing processes to replicate, as well as low performance factors to apply special attention.

6) Fast Report View Switching
7) VLO Module – Track Cancellations, Reasons, Officers, Proven to reduce recision rates !
8) New Security Roles
Team Executive role, for Non director type managers overseeing multiple marketing teams.
Loan Officer role – for those handling private data  , perfect for VLO’s ,
 role – when you need to track a unique position type)
9) Owner / Non Owner predesignations


Sales and marketing requires constant diagnostic tuning if you want to stay at peak performance. How do you maximize the use of your sales and marketing (SAM) tracking software to become more profitable and effective? Here are a few tips.

Run reports and set benchmarks.

Reporting is your best tool for measuring for improvement. If you don’t constantly measure for improve- ment, you can’t determine if things are getting better or worse and identify if you’re making progress toward your goals. It’s amazing how a little time spent analyzing your performance statistics from different angles can form a completely new picture.

Only measure for relevant results.

Measure those activities or results that are most important to successfully achieving your organization’s goals—

these are your key performance indicators (KPIs). A KPI will only be of value, however, if there’s a way to accurately define and track it. One example could be: “Decrease cancellations by 0.05 % monthly until we sustain a 4% cancellation threshold”, or “Increase VPG on married couples under age 30 by ‘x’ amount”. With today’s software choices, look for a solution that offers many sales reporting capabilities, so you can report on the life cycle of a tour from every perspective. Today’s sales and marketing (SAM) technology can almost predict your agents’ effectiveness for a day of the week and their best tour time of that day, based on historical patterns.

Measure activities you may have overlooked.

There is a ton of profit in the details. Analyze components of the

tour’s life cycle you may not have considered before. Category by category, you can measure both success and failures by a far wider range of variables and criteria than previously available. You can filter by date range first and then run a report that shows trending. Daily, monthly, and week- by-week comparative reports should be grouped by as many measurable variables as possible that impact the tour, such as gift, OPC, liner, closer, VLO, tour times, product types, sale status (penders, cancellations, funded), and more.

Overcome your biggest obstacle: software avoidance.

Simplify your SAM reporting so that it is not overly complicated to use, or your organization will avoid it like the plague. Have the “report expert” train your staff on the simplest ones first, to acclimate them to running reports frequently. These reports will help them understand the impact of marketing decisions and increase the company’s bottom line. Give them tools to achieve higher effectiveness they will actually use. Today’s SAM software can permit every person in your organization limited access to measure themselves for performance while protecting sensitive data proprietary to the developer.

Measure twice, cut once.

Use your SAM reporting program to discover which actions or teams are effective and which are not, looking for patterns over time. Implement training sessions where you can use examples of this information to pose interesting questions and challenge the staff to use the software to identify a specific success or failure point. Examples would be: “Who can tell me what our strongest tour time is by VPG?” or “Identify the conversion rates of pending sales to processable by our two highest closers.” It then becomes easier to find a way to reproduce that desired result.

In today’s challenging economic times, we can take existing budgets and extract far more revenue from the existing marketing dollar when we mine the data we already have to help us pinpoint and focus on our strengths.

Distribute this info to appropriate personnel.

Effective sales and marketing software is able to provide all this information and more, to everyone that wants to measure for improvement. A common pitfall and obstacle to maximizing your SAM investment is failing to disseminate the gold mine to be found in your data to the right people. Many companies provide on-demand access to reports that are real time and Web-based, filtered by log-on. Certain information needs to be accessible to those

most capable of affecting change. This might mean opening some of the reporting from top to bottom in a limited way even for agents, rather than leaving it only for “C” level executives and directors.

It’s a highly competitive market out there. Using your sales and marketing software properly provides your staff easy opportunities to improve in specific areas that used to be hard to measure and track. If you’re not empowering your staff to use the software to its fullest capabilities, you’re leaving money on the table every time. Let’s raise the bottom line.

Todd is CEO of TrackResults Software. His e-mail is todd@trackresults.net.

Starting Checklist

  • Designate staff to be your reporting experts. These personnel will know your stats numbers from the inside out and will learn to notice the slightest changes instantly.
  • Implement beginner and advanced training sessions. Feature/information overload can intimidate your users. Include as many people as possible on access lists and then teach them to use it. Help new users become comfortable with your SAM product. Experienced users should receive further training as well from the software developers, learning advanced tricks and tips.
  • Motivate your staff to use these tools—make it as easy as possible. Technology- challenged staff need simple steps to get started. Use shortcuts and saved reporting queries to simplify the process for them. Recognize that everyone is capable of implementing improvements in obscure areas, and these too, are measurable. Acknowledge and reward those that discover new performance peaks and valleys.

Tip Overview

  • Make sure you have a reporting system in place and develop some internal report- experts. This person should be training as many key personnel as possible to become experts also.
  • Ensure that sufficient permissions are assigned based on the role of each user.
  • Encourage all staff to have constant awareness of their numbers and provide access to that data. Spot-check their proficiency by asking for current statistics.
  • Look at your performance data from others’ viewpoints. Feedback on the results is crucial to improvement.
  • Enforce policy that data input must be accurate—otherwise, it’s worthless. Encourage your resort industry professionals to challenge data that seems inaccurate, and then run alternate reports to determine validity of the claim.